Social Media Benefits. . .

Social Media Optimization is a relatively new, often misunderstood form of Inbound Marketing that can reap huge rewards for website owners who incorporate it into their marketing plans.  

Social Networks are a good place to gain new eyes on content

Using networks like Twitter, Facebook, and LinkedIn to post content where eyes will not only see it but be interested in that content and building relationships with 'influencers' within these networks can help you build connections to potential customers.

Social Networks are good relevant inbound links

Links from social networking posts back to your site can be helpful for search engine optimization as excellent inbound linking opportunities.  

Creating 'word of mouth' syndication of content through Social Networks

The larger pool of social media members can have the water-cooler affect of connecting your content to an influential and interested larger pool of potential customers.  Thus causing the 'word of mouth' effect and not only branding your company with this large pool of potential customers but also brand awareness of your company and its products and services.  

Social Network Marketing:

 Twitter, Facebook, LinkedIn, and a host of smaller niche social networking sites are extraordinarily popular. These sites allow users to connect to one another in a myriad of ways, allowing similar and like-minded people to find one another based on geography, interests, industries, or schools. These sites offer extraordinary opportunities to communicate with very specific groups of people. And social networking isn't just for kids anymore: the older-than-25 crowd is the fastest growing segment for MySpace and Facebook.

Viral Video Marketing :

Viral video marketing is the gift that keeps on giving! Once optimized, uploaded video will can often just keep attracting  viewers who are highly likely to be interested in your content, products or services. If you have existing video assets such as old commercials or training video, you can put them back to work by uploading and optimizing them at video sharing sites like YouTube or other video sites. Not only do these sites have an existing audience, they also have social networking features that allow you to connect directly with that site's users.

Social Bookmarks Marketing:  

Social bookmarking services take the idea of your browser bookmarks feature and put them online for you to share with anyone. People can subscribe to your bookmarks, so they are a great way to distribute your content out to targeted audiences. Sites like del.icio.us and StumbleUpon also include social networking features, so you can get your message to people who are most likely to be interested in your content.