Are your online marketing efforts generating the results you want? As a marketer, you need to understand what's working and what isn't in order to make sure you're achieving the goals you've established for your website. Whether those goals are online purchases, or requests for information, or downloads of product demos or white papers. A comprehensive Web analytics strategy looks at your website analytics and tracking data which measures customer behavior on your site. Understanding that behavior and focusing on the right information is crucial to measuring key conversion points and improving your ROI.
The Web analytics involves measuring and analyzing the source of visitors and conversions, as well as their behavior once they arrive on, and navigate through your website. Available data includes: visitor and conversion sources by keyword, by search engine, by paid inclusion or pay per click program and by natural search results as well as social media referrals. This is an ongoing process that allows you to base your strategic business decisions on thorough, accurate, reliable data, and to continually improve your ROI.
You
need to know the source
of those visitors who
ultimately "convert"
(purchase, download, register, request info or any other action that's the end
objective of your marketing efforts). You need to know how much it costs to
deliver and convert each visitor. You need to know which campaign or strategy
returns the highest ROI.
Virtual
Contractors Web Analytics Service utilizes the your own or a choice third party
web analytics program, to
measure your results, and more importantly, to maximize
your results.
How? By breaking down your website
statistics to
a granular level and organizing the data into practical categories that have
real meaning to your business:
cost per visitor by search engine and by keyword
cost per conversion by search
engine and by keyword
ROI on pay-per-click buys by
search engine and by keyword
ROI on natural search results
by search engine and by keyword
After a thorough review of your Web analytics, your dedicated Virtual Contractor will advise you on which search engine marketing services will best serve your goals. We recommend which keywords to drop, which terms to test in their place, when to begin phasing out pay per click buys and when to rely on natural search results. We use our expertise and industry knowledge to provide you with reliable guidance.
